Business For Biodiversity Ireland (BFBI) is delighted to announce a new partnership with SustainabilityExamples.com – a collaboration to help our member organisations share biodiversity and climate action initiatives to contribute to collective knowledge exchange to inspire action across the Irish business community.

SustainabilityExamples.com is a dedicated platform where organisations showcase their biodiversity and environmental initiatives in a global community of peers, sustainability leaders, procurement professionals and beyond. It’s a unique space where credible progress is made visible, valued and, increasingly, rewarded through new clients, partnerships, talent, media and potential investment attraction.

Since 2022, Business for Biodiversity Ireland has been driving the transition to a nature-positive Irish economy, where business strategy and activities are geared to enhancing our natural systems and minimising impact, while unlocking opportunity and boosting resilience.

Why our Sustainability Examples partnership matters for our members:

Many companies want to talk about the work they’re doing for nature and climate action but feel hesitant to share “imperfect” stories publicly. This leads to greenhushing, missed commercial opportunities, and slower overall progress. Together, SustainabilityExamples.com and BFBI aim to change that.

The platform is specifically designed to be a safe, non-judgmental environment where sustainability leaders can share their initiatives with likeminded key stakeholders – no algorithms or critics waiting to pounce – but a community who want to share knowledge and constructive feedback, take action and collaborate with others committed to making strides in sustainability, even if still learning. It offers a chance to stand out in a competitive market by publicly sharing impact on an independent third-party platform dedicated to showcasing real, practical, verified progress. There is no time to waste, as we face increasing global supply chain disruption, and insurance and reputational issues, accelerating daily due to climate and nature shocks, with the potential to affect every business, damaging our economy and society as a whole.

Dr Maria Fitzpatrick, BFBI Executive Director said:

“Our Nature Strategy Accelerator Programme members have been working closely with us to develop and hone their Nature Strategy and feed back to us, in an ongoing and transparent process, about the challenges they are facing in developing, monitoring and assessment of biodiversity actions. As they progress, we hope they will take every opportunity to share their evolving nature strategies and concrete actions to protect and boost biodiversity. From the small wins to sharing how your strategic approach to stakeholder engagement, ESG reporting and nature-related risk benefits your business and supports the delivery of the SDGs and nature-positive goals, Sustainability Examples will inform and inspire action and accelerate collaboration for a Nature Positive Economy for Ireland.”

Andrew Sheehan, Founder of SustainabilityExamples.com, said:

“Biodiversity and nature action deserve far more visibility than they currently get, and BFBI has been leading that charge. This partnership gives their members a dedicated safe space to showcase their work, and inspire wider action. Most importantly, publishing their BFBI initiatives helps their members demonstrate real leadership at a time when buyers and stakeholders increasingly expect it. We’re thrilled to welcome BFBI and its members into our community of organisations who are proving that progress – not perfection – is what moves sustainability forward.”

What the partnership means in practice:

• SustainabilityExamples.com will begin showcasing BFBI’s own offerings, helping businesses better understand nature as a strategic advantage.
• BFBI members are invited to publish the initiatives they’ve developed with BFBI and beyond – offering real-world examples and giving visibility to a high-intent audience of sustainability leaders, decision-makers and potential partners.
• SustainabilityExamples.com is free for BFBI members to showcase your initiatives. You can also avail of further promotion of your brand and impact using any of the platform’s paid features at a 15% discount using a unique discount code provided.
• SustainabilityExamples.com will assist BFBI’s members in crafting the stories they would like to share and amplify to thousands of professionals visiting their platform, newsletter, and social channels, daily.

Unlike other social platforms, SustainabilityExamples.com is purpose-built for sustainability champions. Googled 170,000 times per month globally, the community are engaged and supportive of progress. Sharing your story can lead to:

• New business conversations
• Supplier and partnership opportunities
• Invitations to speak, collaborate or co-create
• A stronger reputation for leadership in nature and sustainability
• A shared commitment to progress, not perfection
• Most importantly, a more resilient future for your business and our planet

Foundational to this partnership is that we believe that the fastest way to scale environmental action is through honest storytelling and open knowledge sharing. The BFBI team look forward to working with Andrew at SustainabilityExamples.com to showcase the positive work of our Nature Strategy Accelerator Programme members. Once you have signed up to the BFBI Discovery Track on our site, visit SustainabilityExamples.com to set up your account there, and start showcasing your biodiversity and other sustainability initiatives, and learning from others within this innovative community.

We’ll get in touch directly with members on our Action Track, Strategy Track & coming soon, Evolution Track, to discuss exclusive options for facilitating your participation in this partnership and highlighting your work on the SustainabilityExamples.com site.