BFBI Business Programme Lead Dr Catherine Farrell CIEEM, Trinity College Dublin, who presented at our recent Stategy Track workshop in Dublin, recaps on the benefits of developing a Nature Ambition Statement to help guide your nature strategy.

It’s is the perfect time to set targets for the coming year. And so, in the spirit of setting a steady nature-positive pace, the team at Business for Biodiversity Ireland, with help from the Sustainable Futures team at KPMG Ireland, kicked off 2025 with an insightful January workshop for our Strategy Track businesses.

Our focus was on the key elements of what a Nature Ambition Statement is – and why every organisation should have one. BFBI, in partnership with Business for Nature, is hosting the It’s Now for Nature Accelerator programme to empower Irish businesses to develop and publish a credible nature strategy.

Step 1: So, you’ve done your basic value-chain mapping, you’ve identified your main impacts and dependencies, and you’ve found that biodiversity is a material topic for your business to include in annual reporting. In the process, you’ve highlighted key areas to focus on, and you have a sense of what you can achieve. Maybe you also discovered areas that your employees or customers want you to focus on. But you need a North Star to guide your next steps. That is what your Nature Ambition Statement is.

There are some good examples available to learn from, such as the ambition statement developed by Foresight Group, and Business for Nature has provided some good guidance around elements that should be included – such as, how your ambition aligns with the Global Biodiversity Framework targets and timelines for delivery. 

Step 2: The ambition, set out in Step 1, can only be achieved if it is supported by setting targets that can be realised. We need to be thinking about targets that are SMART – specific, measurable, achievable, relevant and time-bound; being clear on what is achievable and within what timeframes. This will be the focus of our next two Strategy Track business workshops coming up later in the year.

In a nutshell, a Nature Ambition Statement sets the coordinates for where your business needs to, and importantly, wants to, go for nature. It can be used to help guide the target-setting process within the company but it also sends a clear, action-oriented message to your customers and key stakeholders. The process itself – agreeing and refining the business’ nature ambition – could also be described as the first step in business transformation.

The next step is getting clear on what the business can do, and what it is ready to commit to, towards a nature-positive future. More on this to come in our next workshop in April.

Our Strategy Track includes pilot BFBI businesses who have been progressing their organisation’s Nature Strategy and sharing feedback along the way, including An Post, Bank of Ireland, Bus Eireann, Cairn Homes, ESB Networks, Gas Networks Ireland, Glenveagh Properties, KPMG Ireland’s Sustainable Futures, SAP Landscapes and our associates at Business in The Community Ireland, Biodiversity Data Centre and Trinity College Dublin.

• To take the first step on the BFBI 4-Track Nature Strategy Accelerator Programme, your organisation can sign up for our free Discovery Track. Once you have a good handle on what’s needed for your business to begin to take action, you can sign-up to progress along the paid Action Track, then the next step will be the Strategy Track.

Read more here – How It All Works.