Tag Archive for: SMART

Following from our kick-off Strategy Track workshop in January where we focused on the key elements of what a Nature Ambition Statement is (and why every organisation should have one!), BFBI Business Programme Lead Dr Catherine Farrell CIEEM, Trinity College Dublin, writes on the next workshop for our businesses on this track – where we outlined how to set SMART nature targets to underpin businesses’ nature strategies.

In our first workshop, we outlined the business need for a deep understanding of impacts and dependencies on nature, and importantly, where these occur along the business value chain. Focusing on our greatest impacts and dependencies on nature is an effective first step towards setting targets to both reduce the impacts, and – critically – to reduce potential financial risks and leverage opportunities at the same time. Risks arise when we are dependent on ecosystem services (also referred to as ‘nature’s contributions to people‘), but the continued flow of those services (perhaps from upstream in our value chain, as in the provision of raw materials), might well be reduced due to an affect beyond our control (think changing weather patterns on crops, for example).

Specific, Measurable, Attainable, Relevant and Time-bound nature targets
And so, armed with this understanding of our value chains, we worked through the process of setting SMART (Specific, Measurable, Attainable, Relevant and Time-bound) nature targets for the businesses present at our workshop. We covered some key elements such as: targets can be generic, broad, and/or highly specific; they can be action- or outcome-focused, short or long-term, but they must always relate to the value chain. Importantly, if we are to set SMART targets, they must be resourced and matched by indicators to track progress. Thankfully, there is a range of useful guidance out there, such as the WWF Corporate Nature Targets publication, and the Science-Based Targets Network framework (with lots of great resources and videos).

As previously, we followed the guidance for the accelerator programme for businesses as set out by Business for Nature under the Commit phase of their ACT-D framework.

Setting targets may seem daunting, but if we focus on one aspect of our value chain to start with, and work through the process, then this builds familiarity and confidence in the process. At our next workshop for this track later in the year, we will focus on how to monitor, evaluate and disclose progress towards our nature targets, and how they link to other sustainability targets.

The team at Business for Biodiversity Ireland wish to extend our gratitude to Thomas Ball and Ellen Cunningham, of the KPMG Ireland Sustainable Futures Nature & Land Use Unit for supporting us in delivering this workshop. Thanks also to our host Geoff Hamilton and ESB for looking after us at their Fitzwilliam Square Head Office in Dublin. Many thanks to our associates in the National Biodiversity Data Centre and Business in the Community Ireland, and to all the businesses in our Strategy Track including An Post, ESB, Bank of Ireland,  Bus Éireann, Cairn Homes, Glenveagh Properties, Gas Networks Ireland and SAP Landscapes for doing this important work with us.

Group of people in a boardroom, some kneeling to fit in the frame

BFBI Business Programme Lead Dr Catherine Farrell CIEEM, Trinity College Dublin, who presented at our recent Stategy Track workshop in Dublin, recaps on the benefits of developing a Nature Ambition Statement to help guide your nature strategy.

It’s is the perfect time to set targets for the coming year. And so, in the spirit of setting a steady nature-positive pace, the team at Business for Biodiversity Ireland, with help from the Sustainable Futures team at KPMG Ireland, kicked off 2025 with an insightful January workshop for our Strategy Track businesses.

Our focus was on the key elements of what a Nature Ambition Statement is – and why every organisation should have one. BFBI, in partnership with Business for Nature, is hosting the It’s Now for Nature Accelerator programme to empower Irish businesses to develop and publish a credible nature strategy.

Step 1: So, you’ve done your basic value-chain mapping, you’ve identified your main impacts and dependencies, and you’ve found that biodiversity is a material topic for your business to include in annual reporting. In the process, you’ve highlighted key areas to focus on, and you have a sense of what you can achieve. Maybe you also discovered areas that your employees or customers want you to focus on. But you need a North Star to guide your next steps. That is what your Nature Ambition Statement is.

There are some good examples available to learn from, such as the ambition statement developed by Foresight Group, and Business for Nature has provided some good guidance around elements that should be included – such as, how your ambition aligns with the Global Biodiversity Framework targets and timelines for delivery. 

Step 2: The ambition, set out in Step 1, can only be achieved if it is supported by setting targets that can be realised. We need to be thinking about targets that are SMART – specific, measurable, achievable, relevant and time-bound; being clear on what is achievable and within what timeframes. This will be the focus of our next two Strategy Track business workshops coming up later in the year.

In a nutshell, a Nature Ambition Statement sets the coordinates for where your business needs to, and importantly, wants to, go for nature. It can be used to help guide the target-setting process within the company but it also sends a clear, action-oriented message to your customers and key stakeholders. The process itself – agreeing and refining the business’ nature ambition – could also be described as the first step in business transformation.

The next step is getting clear on what the business can do, and what it is ready to commit to, towards a nature-positive future. More on this to come in our next workshop in April.

Our Strategy Track includes pilot BFBI businesses who have been progressing their organisation’s Nature Strategy and sharing feedback along the way, including An Post, Bank of Ireland, Bus Eireann, Cairn Homes, ESB Networks, Gas Networks Ireland, Glenveagh Properties, KPMG Ireland’s Sustainable Futures, SAP Landscapes and our associates at Business in The Community Ireland, Biodiversity Data Centre and Trinity College Dublin.

  • To take the first step on the BFBI 4-Track Nature Strategy Accelerator Programme, your organisation can sign up for our free Discovery Track. Once you have a good handle on what’s needed for your business to begin to take action, you can sign-up to progress along the paid Action Track, then the next step will be the Strategy Track.

Read more here – How It All Works.